If you believe the reviews are fraudulent, then consult Google’s guide on how to remove reviews from your business profile. Negative reviews that are left alone can lead to a bad reputation among future customers and give your competitors an edge in search! With this strategy, you’re trying to attract more customers and bolster your review count. A BrightLocal study showed 89% of consumers are likely to use a business that responds to its reviews.

Responding to reviews, negative or positive, builds customer trust as well as fosters a connection between your core business values and what customers expect throughout their journey. You can use the Google Marketing Kit to create marketing materials for your bricks-and-mortar small business that directs customers to leave a review on your business profile. This tool is the best way to showcase your company’s offerings to attract new customers and educate existing ones. Google has a free tool to use for your small business that provides free stickers, posters, social posts and more for business listings. Learn ways to get more reviews on Google with these strategies: How to Get More Google Reviews for Your Business Utilize the Google Marketing KitĮncouraging your customers to be vocal and spread the word about your business is the best way to get more Google reviews. They can be the make-or-break factor between a customer clicking through to your website or to your competitor’s page instead. Ranking factors Google considers for local search can vary depending on who you ask, but reviews are considered to be essential to any good local SEO strategy. Having a portfolio of many positive reviews can help make your business listing stand out among the rest – not only to customers, but to Google itself.

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